Abby is a Social Media Marketing guru who has almost half a decade of experience building up businesses using the power of digital marketing. In early 2021 she began capitalizing on the increasingly lucrative medium of Instagram Reels. Since then she has helped accounts amass upwards of 28 Million views and over 60K followers. She is passionate about eye-catching graphic design, teaching you to show up authentically for your audience, and helping you discover what makes you stand out from the crowd.

Take your content creation to the next level with Abby’s workshop on Canva and Instagram Reels. Learn how to design and create captivating content that represents your brand, using two of the most powerful tools in the game. With Abby’s hands-on instruction, you’ll have the skills to create content that stands out, draws attention, and helps you connect with your audience.

Hi, I’m Ali Lilly! I consider myself a rebel with a cause. I’m here to support the transformation of beauty educators to ultimately change our industry for the better, together.

I am the owner of professional lash product boutique Lash Anarchist and I have been blessed to travel and teach over 600 students across the country (and even Canada).
I have gone on to take my educational courses into the online space to reach over 4,500 students across the globe.

I believe it’s time for a big disruption in the education industry and it’s time to create real and lasting positive change. I’m so excited to be on this journey with you!

Join Ali for a deep dive into the world of Instagram Stories. Discover how to use this powerful tool to tell your brand’s story, connect with your audience, and drive engagement. From creating compelling content to using the latest features and tools, you’ll leave Ali’s workshop with the knowledge and skills you need to succeed on Instagram Stories.

Ashley has nearly a decade in the industry as an artist and salon owner, with over 15 years of experience in teaching. Her work experience combined with a degree in Sociology gives her the superpower of communication which connects and builds deep relationships, turning followers into loyal customers.

Ashley is a Licensed Esthetician and the Founder of Beautyliscious Lash Academy

Get ready to level up your short-form video content with Ashley and Hakim! In this dynamic workshop, you’ll learn the ins and outs of creating captivating TikTok, Instagram Reels, and YouTube Shorts videos.

In addition, she’ll be speaking about IG Live.

Meet Christine Petrun, the dynamic host of our social media workshop! With a background that spans from corporate marketing to owning her own successful eyelash extensions salon and producing professional lash products, Christine is a true expert in both branding and entrepreneurship. Her own business, Eyeland Lash, has undergone three successful rebranding efforts, proving that change can be a powerful tool for growth. Join us and learn from Christine’s wealth of experience and insights.

Christine will not only host Let’s Get Social, but also share her expertise on Branding and guide attendees through the process of creating eye-catching content on IG Reels.

Hakim has been in the beauty industry for 13 years, owned a successful barbershop at 24 years old, and made the transition to the lash world in 2020. He made a huge splash during the pandemic with his relatable lash TikTok videos, which blew up his lash career and allowed him to retire from cutting hair. Today, he is a sought-after trainer and inspires people from all backgrounds to invest in a lash career.

Hakim Gonzalez is a Licensed Barber, Certified Lash Artist, and Co-Owner of Beautyliscious Lashes

In addition to being the Lash King of TikTok, Hakim will also share his expertise in creating impactful content for other short-form video platforms such as Instagram Reels and YouTube Shorts.

MacK is a lash trainer and business owner. She’s obsessed with reels and is here to help you feel confident in showing up online. She’s relatable, fun, and always ready to help others achieve their goals. When she’s not making reels (typically in the same outfit), you can find her recording her podcast, Talkin sMACK, hangin’ with her dogs, or trying out different restaurants.

MacK will take the lead in providing guidance on planning and executing an effective content strategy for your business, ensuring that your business is well-represented on social media throughout the year.

Rejie, the owner of Unfold Esthetics, entered the industry in May 2021. She has since grown her brand with a following of more than 38,000, training students from different parts of the world and collaborating with industry leaders. Unfold Esthetics is on a mission to help people discover their inner power by redefining what success means. We aim to provide quality education and tools that will inspire confident leaders to change the industry -and the world- for the better. Our vision is to build a community that champions a lifestyle where we live the life we’ve always dreamed of while creating a lasting impact.

If you’re having trouble getting the perfect shot, Rejie will show you the best practices for taking photos and editing, so you can start presenting your work in a way that brings more visibility to your brand and business. Rejie will also help you figure out your brand message so you can start to stand out in a “saturated” market.

Reonna Green is more than just your typical trial attorney; She’s an innovator, protector, advocate, and the Founder of She Trademarks – a law firm that’s dedicated to helping women business owners, specifically those within the beauty industry. She Trademarks provides women entrepreneurs with the tools, and resources to succeed and propel their careers. Green’s involvement in the beauty industry began at 16 when she became a licensed manicurist and later a cosmetologist. As she honed in on her craft as a hairstylist and manicurist, she attended UC Berkeley, where she graduated with a Bachelor’s degree in Legal Studies. After her undergraduate studies, she attended the University of Oklahoma College of Law and became an attorney known for her grit, resourcefulness, and compassion. She Trademarks, is a firm for the female entrepreneur.

Reonna is now the go-to attorney for beauty pros. From trademark searches and applications to business formations, contracts, and educational webinars, Green is devoted to helping clients identify potential areas of risk and crafting custom solutions to protect their brand, business, and ultimately, their livelihood.

Gain valuable insight into the legal aspects of social media with Reonna’s expert presentation on Social Media Law.

Hey, Steven here! I have been in the beauty world for over 10 years. I started at an Aveda salon and moved from being a solo hairdresser to working for Lash Anarchist. During all of this, I’ve always been super obsessed with the internet. People learned of my nerd ways and started hiring me to make their websites. But, I had to do even more. I released my own web builder Platform called Pretty Dashboard. I could finally convince you, a beauty pro, to ditch your booking app, stop struggling, and release your damn website. My goal is to help you create websites that make people wonder how you did it.

Discover the power of having your own website with Steven’s workshop. Learn the benefits of owning your own online space, how to create a website that represents your brand, and why it’s essential to reduce your reliance on third-party booking sites.